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  • Claire Colvin

What’s Your Why?

Companies have long been encouraged to build purpose into what they do. But usually it’s talked about as an add-on—nice words on a website describing how businesses improve employee morale, give back to the community or help the environment. A strong purpose isn’t about nice words on a website. It’s critical to every scaling story. Many high growth businesses have moved their purpose from the periphery of their strategy to its core - where, with committed leadership and financial investment, they use it to generate sustained profitable growth, stay relevant in our rapidly changing world and deepen ties with their stakeholders. By aligning what gives you and your team meaning with what you do every day, you begin to operate on a whole new level. “Definitiveness of purpose is the starting point of all achievement” – W. Clement Stone. What’s your purpose?

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